Many brands are using GIFs to increase engagement with their target audience via their emails. On top of this, there’s a reason why savvy brands enjoy animated emails it’s been proven repeatedly that when combined with the right message and tone, animated emails can increase conversions. Interactive GIFSĪnimated GIFS offers a fun, attention-grabbing way to introduce your key message, product update, or latest campaign to email subscribers. With most email clients such as Gmail using dark mode, marketers can get creative and produce separate email templates for light and dark mode. And finally, it dims the screen’s brightness, helping to extend battery life of whatever device is being used to view the content.It shifts an interface’s color palette to display content in high contrast using dark background colors and light foreground, boosting content readability and making it easier for some users to consume content on gmail desktop app and mobile devices.It’s easier on the eyes, as light text on a dark background reduces eye strain significantly, especially in low-light settings.
Several of the benefits of using dark mode in your email campaigns include: Dark mode is a design trend that’s been on the rise for some time now- and for good reason. This email design trend consists of a reversed color scheme that uses light-colored typography, and iconography on dark backgrounds. Think about white space, monochromatic color schemes, and limited use of fonts to keep your emails template designs fuss-free and easy to consume – and make your call to action obvious. You should be aiming to make it easy for your scrolling through your content, and find clear, meaningful information whether it’s about a specific offer, event, blog post, or other highlights. Minimalism is about avoiding the unnecessary, and focusing on what matters most. With the average attention span being shorter than ever, we’ve witnessed an increase in minimalist, basic, and sleek email template designs, particularly in transactional email. Popular styles like minimalism, dark mode, bold colors and typography, and effective use of white space, can help you grow your subscribers, build customer loyalty, and increase click-through rates for your email newsletters in 2023 and beyond. In this article, you’ll discover how brands are developing their email marketing strategies by creating templates designed with new email trends in mind in mind. However, with the number of emails and newsletters being sent worldwide increasing, it will require originality to stand out from the crowd.
While certain trends from the past year are expected to continue, we’re also seeing greater opportunities for brands to get creative and inspire visitors to connect with them in new ways. As another year arrives, new email design trends emerge to inform your email templates.
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